Full Development & Production

Full Development & Production is a director-led, collaborative process for projects that require deeper creative thinking, careful planning, and thoughtful execution.

This option is designed for work that goes beyond a single, repeatable format where the story, scope, and approach are shaped specifically for the project.

This is a good fit for projects that:

• Carry emotional, historical, or strategic weight
• Require original concept development
• Involve multiple locations, stakeholders, or phases
• Need a director and producer deeply involved from the start

This often includes:

• Major tourism or destination initiatives
• Historically significant stories or institutions
• Multi-film or multi-season projects
• Agency-led campaigns requiring creative leadership

Each project is built from the ground up, but typically includes:

• Creative development and story shaping
• Production planning tailored to the scope of the project
• Collaboration with internal teams, agencies, and partners
• Direction through production and post-production

The process is flexible by design, allowing the work to scale appropriately without forcing it into a predefined mold.

While the creative is custom, the production approach is grounded and realistic.

Depending on the needs of the project, I:

• Assemble experienced crews and production partners
• Scale equipment, staffing, and post-production resources to match ambition
• Collaborate with trusted production companies when additional support is needed

This allows projects to remain focused, well-managed, and appropriately resourced without unnecessary overhead.

• A film (or body of work) developed specifically for your story
• Clear creative leadership from development through delivery
• A production approach aligned with scale, goals, and budget
• Work designed to hold up over time, not just for a single campaign

Some projects begin here based on scope and ambition.

Others start with a Video Content Workshop to clarify direction before moving into full development. For organizations seeking a more streamlined approach, A Brand Story Film may be a better fit.